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Digital Brand Analysis
A digital brand analysis will look into the number of reviews online as well as the quality and rating of each review. For social media channels, the content, consistency, and reach of the current brand will be analyzed in detail.
Category Analysis &
Competitive Landscape
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What is the main category market size and share in terms of revenue, sub-category products/services
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Category terms, keywords, messaging
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Category consumer makeup/behavior/interests/pain points
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Persona mapping
Social Analysis
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What is the main category market size and share in terms of revenue, sub-category products/services
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Category terms, keywords, messaging
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Category consumer makeup/behavior/interests/pain points
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Persona mapping
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